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Increase your Web site traffic for fun and profit.

Over the years, Internet marketing dudes Charlie Morris and Bruce Morris have written quite a few articles on how to build Web site traffic. Here's the lot, plus some fine articles from other contributors. Happy hunting!

In This Section

• Search Engines and Site Submission
• Web Site Promotion
• Archive

Related Sections

• Business, Advertising and Management
• Ecommerce

Search Engines and Site Submission

• Invite Search Engine Spiders Into Your Dynamic Web Site
  Dynamic page content is often invisible to most search engine spiders, so it never gets indexed. Increase the traffic to your dynamic site by making your valuable content visible to search engine spiders.
  
  
• Paying The Search Engines
  Many of the top search engines now accept payment for improved listings or fast appraisal of your site for inclusion in their directories. Here are six options.
  
  
• Search Engine Promotion - Your Options Explained
  We all know that having top ten positions on some of the leading engines can bring all the traffic we can handle, and then some. But how do we get those top ten listings and what should we expect to pay to get them?
  
  
• New Search Engine Marketing Practices
  How about using cloaking technology so the search engines don't see the same pages as your visitors? Or putting your pages inside frames and using the noframes tag for content directed at search engines?
  
  
• Staying on the Good Side of the Search Engines
  Don't get caught in the middle of the war between the search engines and the spammers. Here's a guide to what's acceptable and what's not.
  
  
• Engine Submission URLs
  It's a continual battle to get your site indexed and stay indexed on the major search engines. You need to resubmit it once a month. For convenience, this page lists the AddURL pages of the major search companies.
  
  
• Getting (and Keeping) a Top Search Engine Ranking
  Just how important is link popularity? For Google it's crucial. We also take a look at the new and very strict site eligibility rules brought in by AltaVista.
  
  

• Search Engine Strategies and Optimization Tips
  Once a site is built and submitted to the search engines, heavy traffic is on its way. Wrong! When making a submission, a site will be registered immediately and will stay listed with that engine for as long as it is in operation. Wrong!

• Search Engine Update
  Here's an update on the delays you'll suffer submitting to Infoseek, Excite, Hotbot, AltaVista, DirectHit and LookSmart. Plus a few tips on gateway pages and multiple submissions.
  

• Search Engine Strategies
  Around 95% of business web sites that are indexed list outside the top 30 of searches returned on popular keywords for their business category. How can we do better?
  
  
• Hire a paid submitter or do it yourself?
  There are scads of submission consultants out there, and some do a fine job. But is it worth your time and money to find one, or is it better to learn to do the job yourself?

• Submitting to Search Engines? Read this first.
  Are you sure your site is ready? If you make a bad first impression, you may not get listed at all, or you may get listed, but not properly indexed. Here's a checklist to peruse before blasting off.
  
  
• Maximizing Search Engine Positioning
  Just getting listed may not be enough, especially if your site shows up at the bottom of a 10-page list. Here are some tips on optimizing your rankings.
  

Web Site Promotion

• Sticky And Viral Site Marketing
  Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. A variety of factors contributed to their success, but by far the most important ones were tools and strategies that were sticky and viral in nature.
  
  
• The ABCs of Web Site Promotion
  A ground-floor primer on submitting and promoting a Web site.
  
  
• You've submitted to the search engines. Now what?
  Search engine submissions are just the beginning. Here's a list of other things you can do to market your Web site.
  
  
• Increasing Page Views - Busting the Million Mark
  Most people start their surfing sessions with a search. Find out what they're searching for and give them plenty of it.
  

• Step right up!
  The field of Web site promotion is rife with bad advice, shady deals, and just plain rip-offs. How to separate the valuable from the vapid?
  
  
• 10 Ways Not to Promote Your Website
  Everyone knows that promoting your Web site is critical. But if you don't know what you're doing, you may do yourself more harm than good.
  
  
• Sticky Web Sites
  If you want more page views, the most obvious thing to do is get the visitors who are already coming to your site to visit more pages and stick around longer.
  
  
• Highly Targeted Marketing on the Web
  Not only can a webmaster now figure out if you’re a dog, he can find out what you’re favorite brand of dog food is and find out if you’ve ever been to obedience school.
  
  
• Promote your site with mailing lists.
  A mailing list can be a huge traffic builder. Here's how to set up and administer announcement and discussion lists.
  
  
• Traffic-building Ideas from your Log Files
  A careful look through your Web server log files can yield lots of valuable ideas for increasing your site traffic.
  
  

Discussion Groups

• Web Marketing Discussion Group
  A Web-based discussion forum. Questions and answers on search engines, online advertising, etc.
  
  
• Web Marketing Mailing List
  Email-based discussion list that discusses all the same topics as the Web-based group.

Archive

• Increasing Hits and Selling More On Your Web Site
  This is an excellent book that just about anyone with a commercial Web site will find useful.
  
  
• The Internet Marketing Plan
  A written plan is a must before creating an Internet presence. This book covers much more than just writing a proposal for a Web site. It's a pretty darn good primer on Internet marketing.
  

• SelfPromotion.com
  When you've got a Web site to promote, an auto-submission service can save you a lot of time. Selfpromotion.com is the cream of the crop.