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reviewed by Bruce Morris If you publish a newsletter guides like Newsletters From the Desktop are valuable tools for sparking design ideas and learning how to make your layouts look better. If you're starting a newsletter or interested in improving an existing one, the steps involved from imagination to the final product (design through production) are imaginatively covered in Newsletters From the Desktop.Newsletters exist on every imaginable topic and the list grows daily. Getting your newsletter noticed is the key to success and no matter how interesting the content is the appearance counts for a lot. Visually oriented, Newsletters From the Desktop carries the reader from beginner's basics to advanced production techniques. Page design and basic typography are covered in "Designing Your Newsletter" and "Graphics and Color." "In the Trenches" rightly takes up the bulk of the book and covers preparation for the printer including a good section on understanding halftones and another on understanding color separations. The part I enjoy most is the "A Newsletter Gallery" with dozens of interesting layout examples. These are imaginative designs in this section and just browsing through it makes me feel guilty for the Plain Jane layouts I've committed in the past (still do). I've got little yellow stickies hanging out all over my copy of Newsletters From the Desktop and, if you're a serious newsletter junky, you'd better read yours with some PostIts by your side. |
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